The benefits of measuring customer understanding for your digital direct proposition
You can 
improve confidence to complete the transaction – our research proves this
You can help customers avoid making mistakes
You will help customers improve their understanding of the reason for their purchase
You will avoid potential complaints and miss-buying issues, and maybe regulatory sanctions
Measuring understanding can help you improve content and the user journey
Readytobuy is our tool which allows customers to PAUSE, REFLECT and then DECIDE. These are important behavioural science steps to help people make better decisions. A financial adviser will do this when advising their clients, we believe direct propositions should do the same.
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