The benefits of measuring customer understanding for your digital direct proposition

You can customer exerience understandingimprove confidence to complete the transaction – our research proves this

You can help customers avoid making mistakes

You will help customers improve their understanding of the reason for their purchase

You will avoid potential complaints and miss-buying issues, and maybe regulatory sanctions

Measuring understanding can help you improve content and the user journey

Readytobuy is our tool which allows customers to PAUSE, REFLECT and then DECIDE. These are important behavioural science steps to help people make better decisions. A financial adviser will do this when advising their clients, we believe direct propositions should do the same.

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