The City UK wanted a compelling e-newsletter creative solution that would address their need to deliver time-sensitive, speed-reactive and often detailed commentary on issues relating to the UK financial services industry.

“Big on content, short on time. bakehouse took all the practicalities into account and produced a great looking e-newsletter”

RDR will dictate that if IFA businesses are to thrive and survive in the future, they’ll need to change the way they do business.

www.AIFAFFWD.net is an interactive, high functionality, content rich website offering invaluable ‘how-to’ information and practical tools to help businesses make the transition post RDR.

"Won our pitch against the best. A ground breaking project developed with deep insight. A unique resource which is winning tremendous plaudits."

A brand new suite of annuity and equity release customer and adviser facing literature.

"Much more than recycled copy and a new set of glad rags. New structure, new thinking, new ideas."

The rules of retirement have changed. It’s no longer about ‘taking it easy’ – it’s about recognising the new choices and opportunities retirement can bring. How? Develop a new concept for AXA’s retirement proposition.

"You couldn't argue with the research. Older fathers in – skydiving grannies out. The rest was easy and the results pleasing."

A smaller player with loftier ambitions. How to cut through the world of me-too funds.

"Refreshing to find a client prepared to grab the bull by the horns."

A proper integrated approach to a B2B customer experience. Intermediary focussed website and CRM.

"A proper integrated approach. Intermediary focussed website and CRM."

A new positioning and website to support driving leads to the in-house equity release IFA sales team.

www.homeandcapital.co.uk

"Home & Capital didn't need us to tell them they needed a fresh approach. We were only too pleased to oblige."

Relaunch a traditional friendly society with an equally traditional outlook to a new and younger audience. How? Redefine traditional in modern terms and support with a new look, a new website, compelling membership proposition and supremely simple literature backed by a new attitude.

"Against the derision of the ageing membership, Foresters showed some real balls in dragging the company into the noughties."