We make it easier for customers to find you, your product and your services amongst all the noise.
What are your ambitions and realities? Who to target and when? How to find them and for how much? What’s the distribution and channel mix? Does the business case stack up? Then, what’s the plan? bakehouse will help you find the answers.
Big players crowding out smaller ones. Personality free brands all shouting at once. The air choked with me-too products. bakehouse will help you define your brand, set it apart, deliver it and work it hard for a consistent and truly powerful customer experience.
bakehouse is turned on to the idea that customers have a hardwired ability to be creative and insightful. Sounds absurd? That’s the point. We believe in a collaborative process where the conventional glass ceilings are smashed asunder in favour of thinking the unthinkable..
bakehouse delivers properly planned and ROI focussed customer and distributor facing websites. Properly targeted advertising, e-mail and e-media campaigns. Properly optimised copy. Engaging user interfaces, SEO and more.
More savvy consumers. More demanding IFAs. Bigger choices. Tighter margins. Credit Crunch. Blah de blah de blah. Sure it's tough. bakehouse will help you win the battle for new customers.
We help you to know your customers and for them to understand exactly why they need your products and services.
Do you test your thinking with those who really count? Your customers – both retail and B2B? Do you test your 'big idea' before it tests your budget? Find out what your customers want. Find out what intermediaries think. The evidence will prove - and improve - what you do.
It pays to keep your finger on the financial services pulse – particularly now. What are IFAs thinking? Have customer attitudes shifted? What turns them on? What turns them off? bakehouse and NMG offer bespoke studies to find the answers.
This isn't about simply knocking out 'stuff that folds'. bakehouse will make sure what you produce says what it's meant to, is clear, compelling, bang on TCF and totally brand consistent.
We help you make your proposition an engaging and rewarding experience for your customers.
We’ll help you define your customer journeys and all the touchpoints. We’ll help you to match the experiences your customers actually have to the promises you have made. bakehouse will help you with issues of transparency and help you deliver the services you say you do.
In a crowded space? Got others snapping at your heels? Got the bones of the 'big' idea - but no meat? Got a tired product in need of a wake-up? bakehouse will help you define your brand, product or service proposition and make sure it scores highly with customers.
If you think there are no new ideas in financial services, we beg to differ. bakehouse are constantly helping clients improve their products and develop new ones through creative thinking, customer insight and testing.
We make it easier for your customers to feel confident in doing business with you.
A brand is more than the guideline document. It’s about internal marketing to bring staff onside. It’s about the customer experience and service design. It’s about product development and much more. bakehouse will help you take a holistic view and spot if anything goes off-brand.
Every touchpoint is an opportunity to reinforce customer knowledge and trust, improve customer retention and advocacy. bakehouse will help you earn greater value from customers through up-sell, cross-sell and more.
Is your marketing as easy to understand as it could, or should be? And how do you know for sure? bakehouse has a firm grip on issues of fairness to customers, compliance and a process to prove it.