Noise

The Information Advantage

So what is it that makes bakehouse communications different? After all, don’t we all (agencies that is) provide ‘great creative’? Don’t we all offer ‘exemplary levels of customer service?’ Don’t we all have a’ gazillion skill sets’? Don’t we all have the right information and research ‘on tap’ all the time?

Don’t we? Well no actually we don’t!  Because not all agencies are joined at the hip to NMG Financial Services, a leading light in business consultancy, strategy, insight and research specific to the financial services sector in the UK and beyond.

Where some might ‘buy-in’ the resource or simply search the wires when required, bakehouse communications is immersed in the work NMG do either directly on behalf of clients. Therefore, we have access to intelligence that can – and often does - materially influence the solutions we deliver on behalf of our clients. We call this our Information Advantage.

We know what IFAs want and think.

NMG’s IFA Census for example asks intermediaries for their opinions and views on particular issues of the day. Some questions are placed to fill the font of greater financial services knowledge, others are sponsored by clients to help them validate – or otherwise - their decision making process.

We know about the pressures facing IFAs.

bakehouse communications and NMG have been working in tandem to understand the pressures facing  businesses  likely to be affected by the Retail Distribution Review (RDR). We’ve held interviews, hosted seminars and produced proprietary research and insight that has proven to be of help to financial services companies operating in the B2B areas.

We know about the changing world of IFAs.

NMG’s Business Quality Management survey has delivered extraordinary insights into the way IFAs see and rate the propositions, products, delivery and service levels of many of the market’s biggest players.  

We know what customers think.

bakehouse communications and NMG work effectively together in understanding what ‘real people’ think about ‘real issues’ relating to them and how that influences what they want from financial services companies – and precisely what they don’t want!

How we use the Information Advantage?

On virtually every project we use the available information to our advantage, by letting the evidence positively influence our thinking, or using the intelligence to validate – or otherwise – our proposals. Why do we do this? Because in a time sensitive, budget restrained, high commercial risk area like financial services, it pays to be able to maximise the opportunity, minimise the risk and manage the cost.

To find out more about how your business can benefit from our Information Advantage, contact us today.