The benefits of measuring customer understanding for your proposition
You can 
improve confidence to complete the transaction – our research proves this.
You can help customers avoid making costly mistakes.
You will help customers improve their understanding of the reason for their purchase, which should improve customer retention.
You will avoid potential complaints and miss-buying issues, and maybe regulatory sanctions. Now with The Consumer Duty on the horizon, this gives you the audit tool to demonstarte you are taking this pillar seriously.
Measuring understanding can help you improve content and the user journey as you can measure in real time where misunderstanding is taking place then rectify content accordingly.
We conceived and launched Readytobuy in 2014 way before The Consumer Duty.
The tool allows customers to PAUSE, REFLECT and then DECIDE before their purchase is completed. These are important behavioural science steps to help people make better decisions. A financial adviser will do this when advising their clients, we believe direct propositions should also do the same.
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