Defining the core brand purpose

LifeQuote has some amazing stats regarding the amount of protection cover they have been instrumental in putting in force for clients. It was their passion and belief that they exist to get more people protected, that drove out a new purpose for the brand. Through a series of workshops, bakehouse helped the business redefine their WHY….to help advisers grow their protection business.

lifequote brochure

We helped define the key messages, articulate the framework of the proposition and created a new visual and tonal platform for communicating the brand.

Delivering a new website and suite of communications

Taking this new thinking through all the key communications requirement:

LQ Toolkit 9.8.16

We developed a new website. We designed, wrote and built the site to be fully responsive across all devices from PC to tablet and mobile. Our flexible hub resourcing model enabled to use the right build partner with the skills to develop the site on Umbracco, the CMS platform used by LifeQuote.


We developed a suite of other materials including;

  • Designing, writing and building a new corporate video
  • Designing and writing the flagship corporate brochure
  • Creating a new sales aid for promoting a new partner relationship
  • Delivering an editable sales aid template
  • Designing a new presentation suite
  • Designing and writing the first new newsletter and its template
  • Creating a new email template and writing a range of segmented emails to different targets

Defining the core brand purpose and a new communications platform for LifeQuote injected new energy into the business. We created a new look and feel, website and suite of communications.

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