Zurich
A new brand for workplace savings
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Driving creativity through insight
Our first step was to analyse competitor offerings, positioning and branding in order to identity the open competitive space for Zurich Pensions to occupy. A comprehensive analysis backed our recommendations for branding and positioning.
A big idea which stands the test of time
Zurich Money4Life was our preferred recommendation due its single minded proposition that employees can manage savings in one place for the whole of their lives. The creative concept is bright, imaginative and memorable. Some 7 years after launch it is still being used, which is testament to the strength of our creative thinking.
When Zurich desired to expand its foothold on workplace savings we were asked to develop a brand name and concept for the workplace savings platform.
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