A new brand purpose

Using our well-proven brand discovery process, we helped define a new brand purpose. We explored the core strengths and competencies which set them apart and created a new creative platform. Our solution, ‘Keeping life Colourful’ perfectly sums up the customer benefits of what Holloway Friendly do.


The full suite of communications

Our role has been to develop this right across the business. From helping to define the take to market plans to designing and building a flagship website. The work included creating the full suite of Adviser and Member facing materials, a launch campaign using direct mail and digital to complement the social media and PR plan. Our ongoing role is to help support the growth of the business with innovative marketing and digital creativity.

Holloway Friendly invented income protection, so it was our great honour to be chosen to help reinvent their brand for the next stage of their exciting development.

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"bakehouse have delivered in spades. The feedback to the new brand has been excellent"

Georgia D'Esterre Head of Marketing Holloway Friendly