Refreshing the brand

One of the UK’s fastest growing advice networks, Sandringham Financial Partners has big growth ambitions. to achieve these demanded a review of key communications including website, client facing materials and recruitment literature.

After an initial brand emersion session, we helped the business articulate a more powerful core brand purpose and create a B2B and B2C proposition called ‘Sandringham Time’ – this articulates a time when advisers can achieve more, get more enjoyment from their lives and be more efficient. This also translates to their clients.

We then went onto to define a new brand look and feel, imagery, positioning and messaging. This strategy has been extended into the design and content for client and adviser facing websites, client proposition material and B2B engagement content – including videos, white papers and blog articles.


Techology plays a major role

As part of our work we have injected our technology experience to support improvements in data collection and client communications. We are currently working on a market leading concept for the delivery of annual reviews which we believe will radically improve clients’ perception of their value and improve client understanding and engagement.

Sandingham Partners, one of the UK's fastest growing networks, asked us to help accelerate growth ambitions with a refresh of the brand proposition and new communications in order to deliver its powerful offer to the market.

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