SO
Simplifying life insurance for mobile purchase
Simplicity – the driving force
A fundamentally different product was designed with just 4 eligibility questions, no exclusions , moratorium or suicide clause. We developed a brand name, identity and positioning which reflected the new standard in simplicity – SO, short, to the point, no frills and completely transparent.
Quote to cover in under 5 minutes on mobile
The web journey we created was defined by its simple graphics, easy to use sliders and lack of complex decisions. We designed and wrote all content, built a range of ads for driving traffic and worked with the team to implement white-labelled sites with key partners.
SO is a new player in the protection market. Our role was to create a distinct brand and leading-edge user journeys and web experiences to deliver its simplified life insurance proposition on mobile and all other platforms.
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